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At myfirstcheque, I look at potential investments like a co-founder and NOT as an investor. This model is referred to as Co-fun investing; an abbreviation for co-founder investing, which entails evaluating and entering a business as a co-founder would, and NOT as an investor.

The questions that I, as a co-founder, would ask are quite special; and naturally different from those an investor would:

  1. Do I connect with you and can I trust you?
  2. Do you strike me as a winner, as someone who can execute a plan? If yes, then WHY?
  3. Do you know what you are selling? Is there a market for what you want to sell, or are you trying to create a new market?
  4. Do I see a personal financial upside in what you are doing?
  5. What is the cost of trial of the business? How much money does it need before it can get 'customer-funded'?
  6. Do you know WHO and WHERE your customers are? If yes, how will you get them — the timeframe, method of reach, etc?
  7. What will I get for the time and money that I put into this business?
  8. What is your 'skin in the game'? Are you willing to sacrifice the present for the future?

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